Practical business tools for African creative storytellers
Master the Business of Entertainment
The Business of Entertainment sits within this larger ecosystem as a flagship learning initiative of CcHUB’s Creative Economy Practice under the Entertainment and Media Hubs Program. It is designed to equip Storytellers with the tools, insights, and networks to thrive in Africa’s fast-growing creative industries.
What you’ll learn
The program is structured into four interconnected courses, offering practical and panoramic insight into the entertainment business:
01. The Business of Film
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
02. The Business of Television
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
03. The Business of the Creative Economy
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
04. Overlapping strategies across sectors
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
Eligibility Criteria
Community Membership
You must be a member of the Entertainment & Media Hub community.
Join here
Community Membership
Participants must attend all live sessions and complete self-paced lessons on the LMS before the deadline.
Age Requirement
Open to anyone 18 years or older.
Language
All sessions are held in English — proficiency is required.
location
For Storytellers in Kenya or Nigeria.
Why join the program?
CcHUB-led innovation
Powered by Africa’s leading hub for technology and creativity.
CcHUB-led innovation
Powered by Africa’s leading hub for technology and creativity.
CcHUB-led innovation
Powered by Africa’s leading hub for technology and creativity.
CcHUB-led innovation
Powered by Africa’s leading hub for technology and creativity.
CcHUB-led innovation
Powered by Africa’s leading hub for technology and creativity.
CcHUB-led innovation
Powered by Africa’s leading hub for technology and creativity.
Frequently Asked Questions
How long is the course?
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
Is there a cost to join?
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
How are participants selected?
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
Will I get a certificate?
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
Can I apply if I am a student or working full-time?
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
What happens after the course?
Understand film as both a cultural product and a commercial enterprise. Learn how to develop, finance, distribute, and monetize film projects in African and global markets.
Report Misconduct
We are committed to creating a safe, inclusive and respectful learning environment. If you experience or witness any incident or concern related to safety, misconduct or inappropriate behaviour, please report it immediately.
- All reports are treated confidentially and handled in line with CcHUB’s safeguarding policy.
Shaping Africa’s creative future
This is part of a larger movement under the Entertainment and Media Hubs Program.
Quick Links
With Program delivery partner, Chocolate City.
